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In a recent study conducted by age verification solution provider 1account, it was discovered that children and young people who engage in the illegal purchase of disposable vapes are more likely to do so in physical bricks and mortar stores rather than online. The report reveals a stark contrast in sales figures, with high street stores accounting for as high as 46.5% of sales to under 18-year-olds, while online sales only amount to 10%. Understanding the Market Test To gain further insights into this issue, 1account collaborated with the online vape retailer vapesuperstore.co.uk to conduct a disposable vape market test. The findings revealed an interesting trend among consumers who failed to verify their age online prior to purchase. Of this group, a significant 70% were attempting to purchase disposable vapes exclusively. In contrast, among those who successfully passed online age verification, only 40% chose to buy disposables. Identifying the Main Issue Ben Keirle, the founder and CEO of 1account, points to physical stores as the primary problem in the sale of age-restricted products. Supported by the ASH (Action on Smoking and Health) study, Keirle suggests that preventing over-the-counter (OTC) sales of age-restricted products in physical retail outlets would significantly reduce the number of minors purchasing vape products. Consequently, Keirle emphasizes the need for the government's attention to be focused on this aspect. Popularity of Disposable Vapes among Young People The ASH study confirms what industry experts had already suspected—that disposable vapes are increasingly popular among young people. However, the figures from 1account's own research demonstrate the effectiveness of online age verification in preventing these products from falling into the wrong hands. By implementing robust age verification processes for every online sale, the industry ensures greater control over the sale of age-restricted products. Online Sales and the Risk of Illegal Capacity Disposable Vapes While online sales only account for 10% of sales to minors, it is likely that these individuals are purchasing from websites that do not have adequate age verification measures in place. Furthermore, there is evidence to suggest that these same websites have a higher propensity to sell illegal capacity disposable vapes. This indicates a need for stricter regulation and enforcement to ensure the responsible sale of vaping products online. The Khan Review and Future Considerations The concerns surrounding child access to vaping products have been highlighted in the Khan Review, which calls for further research into how young people access vaping products online. The review even suggests the possibility of a future ban on online vape sales. These recommendations underline the urgent need for comprehensive measures to safeguard minors from the harms associated with vaping. The Vape Industry's Responsible Approach Ben Keirle, a member of the Youth Access Prevention Committee within the UK Vaping Industry Association (UKVIA), draws parallels between the vape and gambling industries. Keirle highlights the vape industry's commendable adoption of online age verification, with around 40% of UK online vape retailers utilizing the 1account platform. Both the IBVTA (Independent British Vape Trade Association) and UKVIA make age verification a condition of membership, demonstrating the industry's commitment to responsible retailing in e-commerce operations. Conclusion The issue of children and young people illegally purchasing disposable vapes raises significant concerns regarding the sale and access to these products. The preference for physical stores over online platforms indicates a need to focus efforts on preventing over-the-counter sales of age-restricted products. However, the efficacy of online age verification processes should not be overlooked, as they play a crucial role in preventing minors from accessing vaping products. It is imperative for the government and industry stakeholders to work together to address this issue comprehensively. {finish} FAQs Are disposable vapes more popular among young people? Yes, according to both the ASH study and 1account's research, disposable vapes are increasingly popular among young people. Why do physical stores pose a bigger problem in preventing underage sales? Physical stores present a challenge as they allow for over-the-counter sales without adequate age verification measures, making it easier for minors to purchase age-restricted products. How effective is online age verification in preventing underage sales? Online age verification processes have proven to be effective in preventing minors from purchasing vaping products, as every sale goes through a robust verification process. What are the risks associated with online sales of vaping products to minors? Online sales to minors carry the risk of them purchasing illegal capacity disposable vapes, as websites without proper age verification are more likely to sell these products. What steps are being taken to address the issue? Industry associations like the UKVIA and IBVTA mandate age verification for their members, and the vape industry is actively adopting online age verification measures to ensure responsible retailing. Additionally, the Khan Review has called for further research and potential future bans on online vape sales to protect young people.